Here's a BetterSTR feature that a lot of hosts don't know they already have. The moment you connect a property, BetterSTR builds it a public listing page at booking.betterstr.com. Photos, description, sleeping arrangements, amenities, a map of the area, and the part that matters most: buttons that send travellers to wherever they can actually book your place.
It costs nothing, it's another page on the internet pointing at your property, and it gives you one link you can share anywhere, a link that offers guests every way to book, with your direct channel listed first.
The booking buttons
Each listing page can show up to four buttons:
- Book Direct, your own booking site, shown first so the commission-free option always leads.
- Airbnb, straight to your listing.
- Vrbo, straight to your listing.
- Booking.com, straight to your property page.
You control all of these from your property settings. Open Properties, edit the property, and paste your links into the Booking Links section. Whatever you enter there always wins, on the listing page and in your guest guidebook's booking links too.
New: for many PMSs, we fill them in for you
The data most PMSs send us already knows where your property lives on the big channels. So as of this week, BetterSTR reads that data and fills in the booking buttons automatically. Connect Hospitable and your listing page links to your Airbnb listing, your Vrbo listing and your Hospitable direct booking site without you typing a thing.
Here's what fills in automatically per integration. Anything marked with a tick appears on its own; everything else, and any link you want to change, is a ten-second edit in property settings.
| Integration | Book Direct | Airbnb | Vrbo |
|---|---|---|---|
| Hospitable | ✓ | ✓ | ✓ |
| Hostaway | ✓ | ✓ | ✓ |
| OwnerRez | ✓ | ||
| Cloudbeds | ✓ | ||
| Uplisting | ✓ | ||
| Lodgify | ✓ | ||
| Zeevou | ✓ | ||
| Resly | ✓ | ||
| MyRent | ✓ | ||
| Planyo | ✓ | ||
| Channex | ✓ | ||
| iGMS | ✓ | ||
| Host Tools | ✓ |
A few honest footnotes. A tick means the link fills in when it exists in your PMS, so a Hostaway direct link only appears if you've set one in Hostaway, and a Channex Airbnb link needs an Airbnb channel connected there. Booking.com never fills in automatically for anyone, because no PMS exposes a public Booking.com URL, so that one's always a paste into settings. And if your PMS isn't in the table, the buttons work exactly the same, you just enter the links yourself in property settings.
The same links power your guidebook
These aren't just for the listing page. Your guest guidebook's booking links block uses the same chain, so past guests reading your guide see the same Book Direct, Airbnb and Vrbo buttons when they're thinking about a return stay. Fill them in once, or let your PMS do it, and they show up everywhere.
Why bother with a listing page at all?
- One link for everything. Put it in your email signature, your social bios, your review replies. Guests pick the channel that suits them, and your direct site is always the first thing they see.
- Another doorway to direct bookings. Every OTA booking that becomes a direct rebooking is commission you keep.
- It's already built. The page uses the photos, description and details your PMS syncs to BetterSTR. There's nothing to design and nothing to maintain.
How to check yours
- Open your properties and click through to your property's listing page, or browse booking.betterstr.com and find your place.
- Look at the booking buttons. If your PMS is in the table above, most of them should already be there.
- Want to change or add one? Edit the property, scroll to Booking Links, paste, save. Your entry always beats the automatic one.