Both deliver a branded welcome screen, on-TV guidebook and remote management for short-term rentals. The key difference: LG Pro:Centric Stay requires compatible LG hotel TVs, while BetterSTR TV runs on any Android TV device — or a plug-in HDMI stick on the TV you already own.
LG Pro:Centric Stay is an excellent system — if you’re willing to buy LG hotel TVs for every room. It runs on LG’s commercial Pro:Centric TV hardware and offers welcome messaging, on-TV guidebooks, LG Channels streaming and automatic credential clearing at checkout. BetterSTR TV delivers the same guest-facing essentials but is hardware-agnostic: it installs on inexpensive Android TV / Google TV devices (or our pre-loaded HDMI stick) and plugs into the TVs your properties already have. It’s also free for at least three months to start — then from just $3/month.
LG Pro:Centric Stay is a cloud platform that runs on LG hotel TVs — availability and features vary by LG TV model and region, and deployment typically goes through an LG sales consultation. For a hotel refitting every room with new commercial displays, that’s a natural fit.
For a short-term rental operator, swapping every TV for an LG commercial model is expensive and slow. BetterSTR TV avoids that entirely: it’s an Android TV launcher you install on a cheap streaming box, or our HDMI stick that turns any TV with an HDMI port into a managed guest screen — no TV replacement, no single-brand lock-in.
An Android TV / Google TV launcher on hardware you choose:
A cloud platform that runs on LG commercial TVs:
| Feature | BetterSTR TV Most Flexible | LG Pro:Centric Stay |
|---|---|---|
| TV hardware required | Any Android TV box / HDMI stick | Compatible LG hotel (Pro:Centric) TVs |
| Use your existing TVs | ✓ Yes — via HDMI | ✗ Needs LG commercial TVs |
| Pricing | Free for 3+ months, then from $3/month | Via LG sales consultation |
| Branded welcome by guest name | ✓ Yes | ✓ Yes |
| On-TV guidebook & house info | ✓ Yes | ✓ Yes |
| Wi-Fi QR code on the TV | ✓ Yes | Varies by model |
| Streaming apps | ✓ Android TV app ecosystem | ✓ LG Channels / OTT |
| Gated in-app Plex (Movies/TV) | ✓ Yes | ✗ No |
| Clears guest sign-ins at checkout | ✓ Yes | ✓ Yes (Netflix/YouTube) |
| Custom screensaver / idle signage | ✓ Yes | Varies by model |
| Auto power-on at check-in / standby | ✓ Yes (supported hardware) | Varies by model |
| Remote over-the-air management | ✓ Full fleet OTA | ✓ Cloud management |
| Deployment speed | Minutes — plug in & scan a QR | Procurement + install of LG TVs |
| Best fit | Short-term rentals & mixed TV fleets | Properties standardising on LG TVs |
The biggest cost in a TV system is often the TVs themselves. BetterSTR TV sidesteps that — it runs on a small Android TV device or our pre-loaded HDMI stick, so you keep the screens you already have and go live in minutes per room. There’s no single-vendor lock-in, no waiting on commercial-display procurement, and no “availability varies by model/region” caveats.
To be even-handed: if you operate at hotel scale, are already standardising on LG commercial displays, and want the guest system built into the TV with no extra device on the back, LG Pro:Centric Stay is a strong, enterprise-grade option backed by a major manufacturer. It delivers welcome messaging, on-TV guidebooks, LG Channels and automatic credential clearing on certified hardware. BetterSTR TV competes by removing the hardware requirement and the up-front cost, which is what most short-term rental operators care about.
If you manage apartments, cabins or homes with a mix of existing TVs and you want a branded guest screen on every one of them without buying new televisions, BetterSTR TV is the pragmatic choice — cheaper hardware, faster rollout, and free to trial. If every room is being fitted out with new LG commercial TVs anyway, LG Pro:Centric Stay is worth evaluating alongside it.
Branded welcome screen, guidebook, Wi-Fi QR and streaming — on any Android TV, managed over the air.
Start free — no card required Explore BetterSTR TVYes. BetterSTR TV delivers the same guest-facing essentials — branded welcome screen, on-TV guidebook, streaming and remote management — without requiring LG hotel TVs. It runs on inexpensive Android TV hardware or a plug-in HDMI stick, so you can use the televisions you already have.
No. That’s the main advantage. LG Pro:Centric Stay runs on compatible LG commercial TVs; BetterSTR TV runs on any Android TV / Google TV device or our HDMI stick, which plugs into a normal TV’s HDMI port.
Yes. Like LG Pro:Centric Stay, BetterSTR TV clears the previous guest’s app sign-ins (such as streaming services) and re-personalises the welcome screen for the next booking.
Minutes per room. Plug the device (or our pre-loaded HDMI stick) into the TV, scan a QR code to pair it to the property, and it goes live — no commercial-TV procurement or installer required.
It’s free for at least three months from signup, with no credit card required to start, then from just $3/month. LG Pro:Centric Stay is sold through LG’s commercial channel, with pricing and availability that depend on the LG TV models and your region — on top of the cost of the LG TVs themselves.
For short-term rentals, BetterSTR TV delivers the same branded guest TV experience without the LG hardware requirement — on cheaper devices, faster, and free to start. LG Pro:Centric Stay remains a strong option for properties standardising on LG commercial TVs. Also compare BetterSTR TV vs WelcomeScreen, or see the full BetterSTR TV product page.